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Snowboarder’s Life in Balance Captured in Endeavor Snowboards’ New Short Flim, “We Are”

Snowboarder’s Life in Balance Captured in Endeavor Snowboards’ New Short Flim, “We Are”
by Press Release [September 4, 2010]

VANCOUVER, BC September 1, 2010 – Endeavor Snowboards has released a new short film by Randy Ross called “We Are.”  The film can be found at www.endeavorsnowboards.com http://www.endeavorsnowboards.com video section on the Canadian snowboard brand’s completely redesigned website.

The experimental film-commercial features a haunting soundtrack and depicts the dichotomy present in the life of one of their pro snowboarders, Jody Wachniak.  Images of nightlife debauchery are cut with the journey from waking to hiking solo on the pristine mountain peaks of British Columbia’s Coast Mountains.

“It’s amazing how images of people walking across snowy mountainsides instantly evokes emotions, even from non-snowboarders,” says Randy Ross, filmmaker of “We Are.” “There is something completely lonely, yet completely spiritual about it. It’s balanced. That’s what I set out to capture for Endeavor.”

The commercial for Endeavor was a three-month project shot on location in Whistler and Squamish, and on Whistler Blackcomb and Grouse Mountain. Chayse Irvin was the DP while support camera work was provided by Ross and Selim Matte.

Randy’s creative eye is unparalleled and I’ve always believed in his creative direction,” says Max Jenke, CEO of Endeavor Snowboards. “Being one of the founder..... [read more]

 

Extreme Sport News

UCI Mountain Bike and Trials World Championships: Return to Mont-Sainte-Anne for the 20th edition [September 3, 2010] [Mountain Biking]
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Last Chance - Enter Terra Australis and you could Win an iPad [August 28, 2010] [Mountain Biking]
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Excellent Opening Day at Ferrolterra Movistar Pantin Classic presented by Billabong [August 27, 2010] [Surfing]
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Earthwave to challenge the Guinness World Record at Muizenberg next month [August 26, 2010] [Surfing]
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Lay Day for Billabong Pro Tahiti [August 25, 2010] [Surfing]
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World’s Best Surfers Ready for Showdown at Billabong Pro Tahiti [August 22, 2010] [Surfing]
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Australia's Biggest Swatch TTR Tour Event: The 4Star Stylewars [August 21, 2010] [Snowboarding]
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Outdoortrophy 2010: Czech team triumphs [August 20, 2010] [Paragliding, Whitewater Kayaking]
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Extreme Sport Articles

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Ski Resorts in Bulgaria [Snowboarding, Skiing]
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Some Cold Shoulders Given to New Kiteboarders [Kitesurfing]
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